One Minute for Books

“One Minute Series with Iranian Artists” was a cultural campaign designed to promote reading among the public. In this project, we collaborated with some of Iran’s most renowned actors and filmmakers, including the legendary Ezatolah Entezami, Jamshid Mashayekhi and Khosrow Sinaei to deliver short, one-minute messages encouraging people to read. The series was officially screened before films in cinemas across Iran that year, reaching a wide audience and linking the love of cinema with the culture of reading.